Due to the complexity of people, businesses, and the societal constructs in which we operate, it is more difficult than it might seem at first glance to close this gap. A survey in 2007 found that 49% of business leaders perceived a gap between strategy and execution; 64% lacked confidence in their company’s ability to narrow it.
However, there are some simple rules for closing the execution gap.
- Clearly Define the Desired End Result
- Concisely Articulate the “Why”
Since leaders need the effort of others, they must be able to effectively communicate to them what they want done and, more importantly, why they want to do it. Clear and concise communication is vitally important because employees are more likely to disappoint if they don’t understand what you expect.
Furthermore, explaining the why behind strategic decisions gives employees a deeper understanding of how their knowledge and work will be a contribution to the larger whole. Without this understanding it is easy for them to feel isolated instead of feeling like actively engaged participants in a meaningful enterprise.