As a professional, you are a brand unto yourself. The target market for the unique value you provide are employers who are constantly bombarded with messages from your competitors and also always on the lookout for innovation. Develop and market your personal brand effectively by using traditional marketing techniques.
The 4 Ps of Traditional Marketing
Though the boundaries of traditional marketing no longer exist due to online media and new digital technologies, its core tactics can be reworked to guide your self-marketing strategy online.
The four Ps of marketing are product, price, promotion and place. In the realm of self-marketing, you are the product that’s up for sale, which means you must successfully apply the traditional marketing model to you: the person, the professional and the brand.
Product: Be Consistent and Recognizable
To develop an online self-marketing strategy, you must determine who you are as a professional and build a personal brand around your core strengths, skills and experience. What do you bring to the table that others in your industry do not? Know your strengths and play to them by creating a consistent brand around yourself that’s complete with mission, objectives and recognizable visual brand elements. Today’s hiring managers are social consumers who are more apt to hire you based on the experience you’re selling rather than your ability to carry out a few specific tasks.
Just as you instantly know a can of Coca-Cola when you see one, your audience should know exactly what you bring to the table and what they’re getting by working with you. Whether you’ve branded yourself as a no-nonsense people mover who’s apt at managing staff, or an industry expert and consultant who provides fresh insights and innovates the way a company operates, be consistent. Decide on your core messages and stick to one brand name.
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