A large percentage of your audience and customer base will
be making important decisions and resolutions to get started in the New Year
and your business can only thrive if you get to them.
Marketing has changed and the power no longer belongs to
those with the big budgets but to those who are patient and smart.
Advertising to drive-by visitors is becoming more expensive
and less effective.
Here are the 3 most powerful marketing strategies you should
try in the New Year; each strategy is backed up with case studies to prove its
effectiveness.
1. Create a Content Marketing Strategy
Whether you’re a startup, an individual blogger selling
products and services or a freelance consultant, creating a content marketing
strategy is the best form of marketing you can get right now.
“Content Marketing
means creating and sharing valuable free content to attract and convert
prospects into customers, and customers into repeat buyers” – Copyblogger
Contrary to interruption marketing, the idea behind content
marketing is to consistently offer quality content closely related to what
you’re selling, with the aim of educating people so that they get to know, like
and trust you.
Essentially, you’re giving away free content through various
mediums in other to attract a legitimate customer base; these customers already
know, like and trust you so they have more long-term value compared to
customers from other forms of marketing.
You can leverage content marketing by creating whitepapers,
special reports, building an email list, starting a podcast, using video
marketing and other mediums that help you deliver great content for free, but
one of the most effective ways to use content marketing is by starting a blog.
If you’re only going to leverage one form of content
marketing, let it be blogging.
