Thursday, February 28, 2013
4 Storytelling Techniques That Can Help You Increase Your Sales
We've all heard of the elevator pitch : Explain your business in 30 seconds or less, the time it takes to get from the lobby to whichever floor your prospect is going. But what if your pitch is, shall we say, a little dull?
Kambri Crews is a renowned storyteller, and the owner of Ballyhoo Promotions, a New York City public relations company that specializes in stand-up comedy. In her memoir, Burn Down the Ground (Villard, 2012), she recounts her chaotic upbringing in rural Texas as the child of deaf parents. Crews began performing in storytelling events in New York City as an opportunity to work on her book and to practice what resonated with an audience.
We caught up with her to find out which storytelling tips can help small-business owners engage with prospective clients and secure the sale.
1. Practice your message.
Writing for the ear (think: television or sales pitch) is very different than writing for the eye (think: newspaper or ads). Adapt your message so your sales pitch doesn't come across as wooden or generic. You shouldn't have a one-size-fits-all approach to selling your product or service. While continuity is important, your elevator pitch shouldn't be a verbatim recitation of your sales materials.
2. Use bullet points.