Monday, January 21, 2013

Seven Strategies for Doing Business in Times of Crisis

As entrepreneurs, we move quickly in business. We make decisions with breakneck speed. We implement in the blink of an eye. We innovate. We execute. We tend to be nimble, spontaneous, and mission driven. As entrepreneurs, it’s part of who we are—and we have the technology at our fingertips to assist us even further.

But there are times in life and business, when we need to take a step back, breathe, slow down—and think it through more carefully than usual—especially during those rare times of national, even global crisis. For us, that has happened twice in just the last two months with two national tragedies that hit very close to home here in Connecticut, where Client Attraction.com is headquartered.

Both times—first during Hurricane Sandy (one of the most severe storms to ever hit the East Coast) then again during the Newtown shootings (one of the deadliest school shootings in history), our nation experienced deep heartbreak as we watched our fellow citizens endure pain and severe loss. And both times over that short span of two months, we as a small company with clients to serve, employees to support and year-end goals to meet, were in the middle of a major business launch.

Did we do everything right in response to the tragedies? No. But we’re learning and applying what we’ve learned to our Best Practices so that as a company we can continue to get better at what we do, continue to improve our service to our customers and clients, and to always, always put people first.
The high tech environment in which we do business today—