Friday, January 6, 2012

Surviving by Returning the Company to its Roots

The Problem LoanBright had grown too fast for its own good. The company, which generates sales leads for mortgage lenders and brokers, had five years of rapid growth and made the 2005 Inc. 500 list with three-year revenue growth of 659.4 percent and 2004 revenue of $4.5 million. LoanBright, based in Evergreen, Colorado, sold the homebuyer data it collected on its website. Originally, its clients were small brokers and individual loan officers. By 2004, however, the company... Click here to continue: Returning To Its Roots - Going Downmarket - Company Restructuring |