Tuesday, January 31, 2012

Kodak [VIDEO]: "You only find out who is swimming naked when the tide goes out"

Kodak will undoubtedly survive its bankruptcy. It will probably be reborn as a B2B company with focus on its division in printing, ink etc. 
But for a company that literally invented the digital camera, and set it aside, just so it can ride out the film business is a tragedy. 

This is really corporate risk-averse go-to-market strategy run amok. When does a company with such a rich history of innovation, and a patent portfolio to prove it, just set aside all these wonderful inventions and continue its day-to-day routine as if the World is not going to change. 

Warren Buffett summarized it all when he said "You only find out who is swimming naked when the tide goes out"

CLICK HERE TO WATCH VIDEO